Documentary encourages discussion on sustainable tourism

By Melinda Munson, KHNS | January 26, 2024

Jennifer Castle pictured filling out the anonymous poll from Sherry Corrington

Skagwegians had the unusual opportunity for dinner and a movie on Jan. 19 when Skagway Arts Council screened the documentary Cruise Boom at AB Hall. 

Directed, filmed and edited by Ellen Frankenstein and Atman Mehta, the 50-minute film explores how Sitka will deal with a drastic increase in cruise ship passengers, a seasonal total of roughly 500,000. 

Long-time Sitka resident, Frankenstein, Zoomed with the Skagway audience following the screening. She described reactions to the film.  

Ellen Frankenstein:“Well, the reception has been that this is really a hot topic. And people have a lot to say, there isn’t one way to kind of peel the onion. And I think one of the things that’s hard, and it builds for years, when you bring up stuff that has to deal with resources and economies, it’s touchy.” 

Sherry Corrington came to the event with an anonymous poll she passed around the hall. The survey read: Do you think we need to limit the number of visitors in town each day during the summer? Respondents could choose yes, no or maybe. She also provided a sign-up sheet for a future meeting to “brainstorm ways to create a sustainable model of tourism in Skagway.” 

Corrington broke down the number of Skagway cruise ship passengers per year-round resident. 

Sherry Corrington: “We got 1.3 million last year. And let’s say we have roughly 1,000 [residents], give or take. That’s 1,200-1,300 people per resident. We’re all feeling the effects of that, 100%. We’re watching our friends leave town. Prices are insane for rentals or to buy a home.” 

Bruce Schindler noted that Skagway has always struggled with keeping up with tourism, even when the numbers were as low as 500,000. 

Bruce Schindler: “We are being overwhelmed by the industry that — I think we all love this industry. But too much of a good thing will choke you. The other side of the coin has been our ability to adapt to this industry as it has grown. 

Schindler referenced inadequate staffing and housing, lack of bathrooms and poor traffic flow. 

The conversations at the screening were exactly what Frankenstein was hoping for. 

Ellen Frankenstein: “The communities need to try and have a dialogue about what they want, and how you find balance if there is such a thing. So you can support, we can support our economies. But we need to do it in a way that makes the place that we love — the places we love and care about remain the places that we love and care about.”  

Her statement was greeted with an enthusiastic hoot.

Link to KHNS FM story

Cruise Boom: Video Librarian Review

J Zimmerman, February 5, 2024

Cruise Boom: A Community on the Cusp of Change delves into the struggle of Sitka, Alaska, a picturesque town nestled amidst glacier-frosted mountains and the island-studded sea. Facing the impending surge of cruise ship tourism, the tight-knit community grapples with a profound dilemma. A large public cruise ship dock is opposed by locals–twice rejected during elections–leading a local business to construct a private dock with the support of a global cruise ship corporation.

As the town teeters on the brink of being overwhelmed by tourists, residents confront the complex interplay of economic opportunity and the preservation of their community's essence. Against the backdrop of a once-booming pulp mill and a still-booming fishing industry now without a supporting dock, this 55-minute documentary portrays the shifting dynamics of a town contemplating the impacts and benefits of global tourism. Cruise Boom raises critical questions about who truly benefits, the threshold of sustainable tourism, and the essence of hospitality in the face of a changing world.

My sole complaint about this film is its lack of concrete information. Topics such as taxes, job creation, and economic opportunity are thrown around a lot, but we never get the numbers. I wish the city council members, business owners, and local activists interviewed for this documentary had been given the space to discuss the quantitative side of their issues and plans.

While their emotional arguments and rhetoric are very well documented and important to understanding the multifaceted issues of modern tourism in small communities, the lack of economic information especially makes it difficult for the viewer to understand the full scope of the problem and proposed solutions.

That being said, Cruise Boom is an outstanding documentary. The pacing is excellent, and the interviews are intimate and compelling. Cruise Boom would fit right in public library collections about tourism and economics. Highly Recommended.

Where does this documentary belong on public library shelves?

Cruise Boom belongs among tourism, economics, and environmental documentary titles.

What kind of film series could use this title?

Cruise Boom belongs in any film series about tourism and small-town economies.

Link to Video Librarian Review

Cruise Boom Program Provocative in Juneau

Tuesday, 14 November 2023

EDITOR’S NOTE: In case anybody is wondering, the cruise industry and its impacts are hot issues in affected communities. Following is a story in the Juneau Empire that brought that community’s divide on mass tourism into sharp focus. It is about the reaction of a Juneau audience after an academic presentation on local management, and the showing of Sitka film maker Ellen Frankenstein’s documentary “Cruise Boom.” A similar program is scheduled for 6:30 p.m. Wednesday at the UAS Sitka campus.

By Mark Sabatini

Juneau Empire

A tourist departs a cruise ship in the documentary “Cruise Boom,” which was screened Friday as part of an Evening at Egan presentation at the University of Alaska Southeast. The film is also scheduled to be shown Saturday at the Gold Town Theater. (Courtesy of Artchange Inc.)

There’s a saying Alaskans don’t care how things are done elsewhere, but clearly a standing-room-only crowd of more than 150 people was quite interested in how other places around the world are limiting cruise ship tourism impacts.

But one reality they were told is some of those methods aren’t practical and/or legal in the United States, and thus — to the grumbling of some in the audience — working with the industry is necessary if solutions are going to happen.

“In those countries they’re more socialistic and they depend upon the government to solve the problems,” said Jim Powell, an assistant research professor at the University of Alaska Southeast, presenting his findings during an Evening at Egan event Friday night at UAS. “They don’t go to the industry first…In our country I think you solve the problems by partnerships between the industry because they have a lot of knowledge about what they’re doing. And then also it’s us — it’s the public and the people we elect.”

But a response by one man in the audience during a question-and-answer session at the end of the event was indicative of the skepticism many attendees had about such a concept.

“They totally played us and I don’t really want to be talking about a healthy partnership,” he said, arguing abusive and misleading actions by the industry have occurred locally for many years. “They should be taxed somehow…They pounded our infrastructure. They pounded every single part of it, and our taxes keep going up and up and up.”

“I do not trust these corporations one iota. They are not our partners.”

The crowd packed into the Egan Lecture Hall at UAS to hear Powell’s presentation, watch the documentary “Cruise Boom” about the industry’s impacts on Sitka in 2022 after COVID-19 restrictions were lifted, and participate in the Q&A — with many attendees making impassioned statements rather than asking questions.

The prevailing attitude of the audience was evident from loud applause throughout the room when Power told them Juneau Assembly members cast an informal 6-3 vote on Monday in favor of reducing cruise tourism from the record 1.66 million passengers who visited this year. There were groans of disbelief when Ellen Frankenstein, director of the documentary, said Royal Caribbean is pledging the bigger ships it’s building “are going to be more environmentally friendly.”

“One of the Royal Caribbean reps wanted to see the film and I said ‘come down to the screening and talk with everybody,’ but they didn’t make it,” she quipped.

One person expressing hopefulness about the event as it neared its end — acknowledging it’s “probably going to be an unpopular opinion here” — was Serene Hutchinson, manager of Juneau Tours and Whale Watch, who said “I feel like for the first time I kind of see a little glimpse of what could be possible if we do work together.”

One example, she said, is stakeholders should go beyond focusing on how many cruise ships are in town and consider how long they are in port. She said a megaship that stays half a day, for instance, involves the stressful rushing of fewer passengers for a tour compared to a full day in port when more visitors can participate at a more relaxed pace.

“I was expecting to feel really horrible at this and I don’t, so I appreciate that,” Hutchinson told Powell and Frankenstein. “And please know that I am friends with so many in the industry, and we want to talk and we want to work together. We, just like you, take it very personally because we’re feeding our children through this as well.”

Powell, during his presentation, noted Juneau has taken some pioneering steps to limit cruise tourism impacts including being the first port in Alaska to implement a head tax decades ago, plus the voluntary five-ship-a-day agreement reached with the industry scheduled to go into effect next year.

“There are three others in the world besides us” who’ve signed a similar negotiated operating agreement with the industry, he said.

Among the other ports Powell discussed during his presentation were Bergen, Norway; Visby, Sweden; Akureyri, Iceland; and Nome, which is preparing for a major expansion of both its port capacity and ship activity. He noted Norway has implemented a zero-emissions requirement by 2026 and the Iceland port has imposed a limit of 5,000 passengers a day, but such measures in Juneau pose difficulties.

Putting a set limit on the number of passengers, for example, would likely be illegal due to the right of people to freely travel between states, Powell said, echoing a position taken by many local leaders.

Instead, he said, “my approach really is to look at things in a sustainability format.” He said there has been progress in a variety of ways since cruise ship tourism began its massive expansion during the 1990s — such as best practices agreements, and technology that allows better pollution control and monitoring — but one constant difficulty is “there’s a power imbalance.”

“We’re a small community,” he said. “These are big, billion-dollar industries.”

One way officials in Juneau and other regional ports are working to shift that balance is through partnerships, such as a first-ever “maritime green corridor” aimed at accelerating zero-emission ships and operations between Alaska, British Columbia and Washington. Powell said. Ketchikan, Sitka, Skagway and Haines have also joined the partnership.

Ultimately, Powell said, input from everyone involved will be needed if a balanced approach in the future is going to occur.

“What are the kind of limits of acceptable change?” he said. “What do we want to do? Because the bottom line of all this is if we don’t create our future somebody else is going to create it. And we’ve been managing it for quite a while. But how do we manage it enough? That’s up to us as a community.”

Link to Sitka Sentinel article

Link to article in Juneau Empire

‘Cruise Boom’ showing in Juneau before sailing back to Sitka screen

Tourists explore downtown Sitka in the documentary “Cruise Boom,” which is screening Friday at the University of Alaska Southeast and Saturday at the Gold Town Theater. (Courtesy of Artchange Inc.)

By Meredith Jordan Wednesday, November 8, 2023

“Cruise Boom” is a documentary about the community of Sitka as the number of cruise ship passengers explodes post-COVID-19, leaving it to grapple with the “possibilities and perils” of large-scale tourism.

In the process, the 55-minute movie asks questions that should ripple throughout Southeast, and even farther, as other communities face the shift to “mass industrial tourism,” said director Ellen Frankenstein, who made the movie through Artchange Inc., a nonprofit that organizes media, storytelling and community art projects. “I really want communities to think about where they are on the tourism journey.”

“Cruise Boom” will be shown twice this weekend, the first time Friday as part of the Evening at Egan series at the University of Alaska Southeast (UAS). That will include a 20-minute talk by assistant research professor Jim Powell before the screening, and a question-and-answer session after. The film will also be screened at Gold Town Theater on Saturday afternoon.

“I think it’s important because the community must determine its own future, and it’s the only way that communities have been able to balance the benefits and impacts that come from cruise ship tourism,” said Powell. The documentary received some funding from a National Science Foundation grant that went to UAS, along with four other universities, to study positive and negative impacts to communities from cruise ship tourism.

The documentary starts with the summer of 2021 and follows through the fall-winter of 2022, when Sitka saw the numbers of cruise ship visitors jump from just under 34,000 to just over 379,000, said Frankenstein, who first moved to Sitka 29 years ago.

“Cruise Boom” isn’t a bash of the industry, but stresses the importance of planning for change, she added. The goal is for it to be “thought-provoking,” while asking tough questions, like how much is too much.

“It includes multiple sides, business owners, Royal Caribbean reps, members of the community,” she said. “It tries to be balanced, but when you ask about certain things it may not be viewed as balanced by certain sides.”

Showing it in Juneau on Friday and Saturday gives her the ability to gauge audience reaction before it heads back to Sitka for a community screening Nov. 15. They are working with distributor New Day Films for wider release.

Juneau experienced that same huge shift in visitors between those same years on an even grander scale — jumping from 124,600 in 2021 to 1.2 million in 2022 — but it wasn’t new. Some 1.33 million cruise passengers visited in 2019, pre-pandemic, and the city had long adapted its retail, tour and entertainment options to accommodate tourists.

Sitka is much smaller, and the change much newer. Cruise ships were still bringing passengers by tenders to Sitka in 2010, with working ships using lightering docks to move cargo.

The Sitka Sound Cruise Terminal came online in 2011, seeing its first ship the following year, but it took the rest of the decade to build up. A big expansion added a 1,300-foot dock, which can accommodate two 1,000-foot cruise ships. The pandemic slowed its development, but it came online in a big way in 2021. The following year was its first full post-pandemic year of business.

Frankenstein, who has directed a mix of short and long films, started capturing responses of residents and others with the influx of tourists in 2021. She showed the rough cut to about 125 Sitka residents in the fall of 2022.

“The reaction was heartfelt,” she recalled. “There were testimonials, pros and cons, people asking ‘What happened to Sitka?’”

It took a year to get to a final cut, an editing process that included tightening and moving some scenes around, along with the sound mix and other finish work needed for it to be presentable to larger audiences.

The time was also needed to come up with funding, “or underfunding,” Frankenstein quipped. In addition to the funding from NSF, Artchange Inc. has received money from Rasmussen Foundation and the Sitka Alaska Permanent Charitable Trust. There have also been contributions from individuals and smaller groups, she said.

Know & Go

What: “Cruise Boom”

Where/When:

UAS Egan Library, 11066 Auke Lake Way, Friday, Nov. 10, 7 p.m. Includes a short talk by assistant research professor Jim Powell as part of the Evening at Egan series. There is no charge for the event. https://uas.alaska.edu/eganlecture/index.html.

Gold Town Theater, 171 Shattuck Way, Saturday, Nov. 11, 4 p.m. Suggested donation at the door: $10. https://bpt.me/6128055.

Link to original article

'Cruise Boom' Screening Draws a Big Crowd

By Sentinel Staff, published Friday, 17 November 2023

In the second event of the week on cruise ship tourism, 175 people gathered at UAS-Sitka Wednesday to watch a screening of “Cruise Boom,” and engage in small group discussions.

Filmmaker Ellen Frankenstein was pleased with the standing room only turnout, and is planning another screening of the film in December. After the Wednesday show, she and UAS-Sitka director Paul Kraft asked participants four questions  for tabletop discussions, although Frankenstein said people generally just wanted to have a good talk about cruise ship tourism, over treats and coffee.

Filmmaker Ellen Frankenstein talks to the standing-room-only audience at UAS Sitka Campus following the screening of her documentary “Cruise Boom” Wednesday night. (Sentinel Photo by James Poulson)

The questions:

– What scenes, images or comments in the documentary linger or resonate with you? What does the film provoke? 

– “Cruise Boom” is set in a time frame from summer of 2021 to last fall, in 2022. What do we know now, a year later, that we didn’t know then?

– What knowledge, perspective, or experience do we have now that might inform us moving forward? 

– What would you add or change in an epilogue or afterword?

– How does our experience here impact your thoughts on how and where your travel?

The screening followed a city-sponsored open house earlier this week, asking for feedback in areas affected by cruise ship tourism, including community, economy, recreation and environment, and on cruise numbers and management priorities. More than 200 attended.

The screening on Wednesday was sponsored by Artchange, UAS and the Sitka Film Society.

Frankenstein, who made the film with Atman Mehta, showed “Cruise Boom” twice in Juneau at Goldtown Nickelodeon, which drew some 300 people combined. Other shows are in the works for Homer, Ketchikan and Yorktown, Virginia, all of which are cruise ship ports.

“Sitka’s not alone,” Frankenstein said Thursday. “And from the response so far it’s a good conversation starter for communities trying to shape how they deal with cruise ship tourism.”

Link to original article

Sneak Peak of ‘Cruise Boom’ documentary showing in Sitka this weekend

Sneak Peak of ‘Cruise Boom’ documentary showing in Sitka this weekend

Sitkans are reflecting on the biggest cruise season to-date on the silver screen. Throughout the summer, filmmakers Ellen Frankenstein and Atman Mehta were documenting the record-breaking year. Now they’re presenting a rough-cut of the film Cruise Boom, this Sunday, November 20 at the Coliseum Theater.

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Sitka Reckons with a Cruise Boom

Sitka Reckons with a Cruise Boom

SITKA — On a recent weekday morning, the weather forecast was looking pretty good for Sitka. The breeze was light, and what people in Southeast Alaska call a sucker hole — a patch of blue sky in an otherwise overcast sky — had developed.

The tourist forecast, however, was “orange,” meaning that on this particular Tuesday, cruise ships were expected to deliver between 3,000 and 5,999 humans to this Southeast Alaska town for the day, where they would be shuttled into the historic downtown to wander among charming shops and amble through an old-growth forest dotted with totem poles. The main drag of downtown would be closed to vehicles to accommodate the surge.

Sitka, a city of about 8,300 people known for arts and fishing and hemmed in by ocean and towering forest, has been a cruise ship destination for years. Owing to its isolated location on Baranof Island on Southeast Alaska’s outer coast, it has historically attracted smaller, high-end adventure cruises as well as independent travelers arriving by air and ferry.

Now, that’s changing.

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Documentary Focuses on Cruise Issues

Documentary Focuses on Cruise Issues

How will next year’s expected 478,000 cruise ship visitors affect Sitka? What are the potential benefits and negative impacts? How can Sitka prepare? Filmmaker Ellen Frankenstein doesn’t know the answers – and maybe no one else does – but that’s not really the point of the new Artchange documentary “Cruise Boom.”

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